About Us
About Us
We live for the water. Full stop.
We started Liquid Surf and Sail because we believe there is nothing better than being on the water and we wanted to build a place that reflected that belief in every single way. Not just in the gear we carry but in the way we talk to our customers, the advice we give and the community we've built around the sports we love.
We're based in Fort Lauderdale, which means we're on the water constantly. Windsurfing, kiteboarding, foiling, paddling, wingsurfing... we don't just sell this stuff, we ride it. We test it, we push it and we know firsthand what works and what doesn't. So when you reach out to us you're not getting a script or a bot or someone reading off a spec sheet. You're getting a real answer from someone who was probably on the water last weekend.
That's not something you'll find at a big box retailer. And it's not something an algorithm can replicate.
What We Carry
We carry it all and we go deep in every category.
Kayaks, SUPs, windsurf gear, kite setups, wing foils, electric foil boards, underwater scooters, sailboats, wakeboards, electric outboards, snorkel gear, wetsuits, roof racks, trailers and everything in between. If it gets you on the water we've got it. And we carry every skill level from beginner packages all the way through full on performance and race setups.
We also stay ahead of where the sport is going. Electric foils, e-jet skis, wingsurfing, underwater scooters... we were early on all of it because we pay attention, we travel to trade shows, we ride new gear and we listen closely to what our customers are asking for. When something exciting hits the water sports world you'll find it here before you find it most anywhere else.
Who We Serve
We're here for all of it.
The weekend paddler who just wants to get out on the water with their family. The serious kiteboarder chasing performance. The beginner who doesn't know where to start and needs someone to walk them through it without making them feel intimidated. The seasoned foiler ready to level up their setup. The resort owner outfitting a fleet of watercraft for their guests. The yacht owner looking for the perfect toys for a charter. The summer camp director building out a waterfront program.
It doesn't matter where you are in your water sports journey. This shop was built for you.
Why We're Different
We've heard the horror stories. Customers who bought cheap gear from a generic online retailer and had it fall apart on the water. People who asked a question and got a useless automated response. Riders who got talked into the wrong setup because the salesperson just wanted to close a deal.
That's not us. It has never been us and it never will be.
We only carry brands we genuinely believe in. If a product doesn't hold up we stop carrying it. We ask the right questions before we make a recommendation because putting someone in the wrong gear helps nobody. And we'd rather lose a sale than steer a customer wrong. That philosophy has built us a community of loyal customers who keep coming back year after year and send their friends our way.
We also solve the problems that go beyond the gear itself. Storage is a challenge so we carry inflatables that pack into a bag. Transport is a headache so we carry roof racks, trailers and beach dollies. Getting started feels overwhelming so we create content, answer questions and walk people through the process until they feel confident. We think about the whole experience of getting on the water not just the moment you're out there.
Our Community
We're not just a retailer. We're part of the water sports community and we take that seriously.
We share what we learn through our blog. We celebrate our customers and their experiences on the water. We stay connected with the brands, the athletes and the events that make this lifestyle so special. And we show up every day with genuine passion for the sports we sell because this isn't just a business to us. It's who we are.
Fort Lauderdale is one of the water sports capitals of the world and we're proud to be rooted here. That location, that lifestyle and that community give us a credibility and an authenticity that no warehouse in the middle of the country can fake.
Come Find Us
Stop by our Fort Lauderdale shop at 2901 West Oakland Park Blvd, browse our full catalog online or give us a call at 954-523-7778. Our team is here, ready to talk gear, answer questions and help you find exactly what you need.
However you want to connect we're here for it.
Now go get on the water. ?
Liquid Surf and Sail 2901 West Oakland Park Blvd, Suite A1 Fort Lauderdale, FL 33311 954-523-7778 liquidsurfandsail.com