About Us
About Us
We live for the water. Full Stop.
Liquid Surf and Sail was founded by water sports enthusiasts with one simple goal: to make it easier for people to experience life on the water.
What began as a passion for wind, waves, and adventure has grown into one of the leading destinations for premium water sports equipment and expert advice. We saw a need for a retailer that didn't just sell products, but truly understood them. A place where customers could get honest guidance from people who actually use the gear—not salespeople reading from spec sheets.
That philosophy still drives everything we do today.
We're based in Fort Lauderdale, Florida, one of the world's premier water sports destinations. Being surrounded by the ocean means we're constantly testing equipment, exploring new disciplines, and staying connected to the latest innovations in the industry. Windsurfing, kiteboarding, wing foiling, paddling, kayaking, electric foiling—we don't just sell these sports, we live them.
When you reach out to us, you're talking to real people with real experience. Chances are, we were on the water ourselves just last weekend.
That's something no big-box retailer or generic online marketplace can replicate.
An Authorized Dealer You Can Trust
Since 2005, Liquid Surf & Sail has been helping people get on the water with confidence. What started as a specialty watersports shop has grown into one of the industry's leading retailers, serving customers across the United States and around the world. When you purchase from Liquid Surf and Sail, you're buying from an authorized dealer for many of the industry's most respected brands.
That means every product we sell is genuine, backed by full manufacturer warranties where applicable, and supported by knowledgeable experts who understand the equipment inside and out. We work directly with leading manufacturers to ensure our customers receive authentic products, the latest models, and dependable after-sale support.
We carefully select the brands we carry because we believe quality matters. If a product doesn't meet our standards, it doesn't earn a place in our store.
What We Carry
We carry it all, and we go deep in every category.
From kayaks, paddleboards, and windsurf gear to kiteboarding equipment, wing foils, electric foil boards, underwater scooters, sailboats, wakeboards, electric outboards, snorkel gear, wetsuits, roof racks, trailers, and accessories, if it gets you on the water, there's a good chance you'll find it here.
Our selection serves everyone from first-time beginners to experienced racers and professional athletes.
We're also committed to staying ahead of where the industry is going. Electric foils, e-jet skis, wingsurfing, underwater scooters—we embraced these emerging categories early because we're constantly testing new equipment, attending industry trade shows, working closely with manufacturers, and listening to our customers.
When exciting innovations arrive in water sports, you'll often find them at Liquid Surf and Sail before they become mainstream.
Who We Serve
We're here for everyone who loves the water.
The weekend paddler exploring local waterways.
The family looking for their first paddleboard.
The beginner who wants honest advice without feeling overwhelmed.
The dedicated kiteboarder chasing higher performance.
The experienced foiler ready to upgrade.
The resort manager building a rental fleet.
The yacht owner searching for the perfect collection of water toys.
The summer camp outfitting its waterfront program.
No matter where you are in your journey, our goal is the same: help you spend more time enjoying the water with equipment you can trust.
Why We're Different
We've heard the horror stories.
Customers buying inexpensive gear online only to have it fail on the water. Riders getting poor recommendations from salespeople who didn't understand the sport. Questions answered by automated chatbots instead of knowledgeable experts.
That's not how we do business.
We take the time to understand how and where you'll use your equipment before making recommendations. We'd rather lose a sale than put someone into the wrong setup because we know that long-term relationships matter more than short-term transactions.
That commitment has earned us loyal customers who return year after year and confidently recommend us to their friends and families.
We also look beyond the equipment itself.
Need something that stores easily? We'll help you choose an inflatable.
Not sure how you'll transport your gear? We'll recommend roof racks, trailers, or beach dollies.
Feeling overwhelmed by all the options? We'll walk you through the process until you're completely comfortable with your decision.
We don't just sell products—we help people enjoy the entire experience of getting on the water.
Our Community
We're not just a retailer. We're part of the water sports community and we take that seriously.
We share educational content through our blog, celebrate our customers' adventures, stay connected with leading brands, athletes, and events, and continuously learn from the people who share our passion for life on the water.
Being based in Fort Lauderdale gives us access to one of the most vibrant water sports communities anywhere in the world. That local knowledge, combined with years of hands-on experience, allows us to provide advice that's rooted in real-world experience—not marketing copy.
At the end of the day, we're simply people who love being on the water and enjoy helping others discover that same passion.
That's what Liquid Surf and Sail has always been about, and that's what it always will be.
Come Find Us
Stop by our Fort Lauderdale shop at 2901 West Oakland Park Blvd, browse our full catalog online or give us a call at 954-523-7778. Our team is here, ready to talk gear, answer questions and help you find exactly what you need.
However you want to connect we're here for it.
Now go get on the water. ?
Liquid Surf and Sail 2901 West Oakland Park Blvd, Suite A1 Fort Lauderdale, FL 33311 954-523-7778 liquidsurfandsail.com